We are successful in placing our products to big and small retail outlets in our defined market regions. We tend to outreach consumers to meet their demands. Continuous supply chain is quite essential in the retail framework. Our production and distribution are well balanced with each other.

The retail industry is seeing heavy disruption, much of it is attributed to changing consumer habits and preferences. People tend to shift to healthier alternatives and the dairy industry has seen a good spike. It becomes imperative for a consumer to buy when they see our products on retail shelves. Through various channels, we are making our product visibility at more and more stores. In the urban pockets, players like Bigbazaar, Reliance Fresh, G-Mart and Hypercity have welcomed our products. Our products are also part of small retail chains like Apnabazaar, Food Bazaar and XBazaar. Small shops constitute 40% of product placement. These are in numbers and belong to rural and urban sectors.